Landmines

Used to be you could click on a link and actually land on the site the link proclaimed. Noways the proclaimed sites are becoming harder and harder to recognize. Mainly because of google banner ads. These banner splashes are ‘in your face’ , unwelcome, distractions often advertising ‘the other guys stuff’ in a way that could easily trick the unwary into selecting unwanted, time wasting information.

That was my experience in a recent search on the web for multimedia software. After taking several promising leads from a well known search engine, leads touting xyz software company, I was presented with a large color banner proclaiming a link to zyx software company, a competitor to xyz.

Can’t help but wonder if xyz knows that those nickel a click google ads are costing him customers by taking them to his competitor. I suspect he has no idea about how badly he is getting screwed by google. He probably has not logged onto his website in months.

I am pretty sure that I am not the only unsuspecting surfer who was taken to the wrong URL.

Things used to be much more civilized when google ads were restricted to right and left columns reserved for such nonsense. I just never expected some loud, gaudy, and unruly banner clown would jump out at me like an aggressive carney barker to keep me from getting to the site I was seeking. And to do that in the center column as the first entry that shows up when the desired URL is opened is just an intensely rude and inconsiderate tactic. It is like getting spamed in real time with no defenses.

Most people know how much I love and respect spamers. Yeah, these google banner ad morons are not getting my business either and I will go out of my way to educate everyone I know.

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